Singapore (1 March 2021): Following their successful series A funding and an extensive search, IMMedia is very pleased to announce their new Head of Editorial – Orion Ray-Jones. Orion is a seasoned Editor who will bring a wealth of Content Marketing experience and will be responsible for the global editorial team at IMMedia Content. He will also be instrumental in the global roll out of IMMedia’s revolutionary content platform “IMMediate” whilst providing client support across all of IMMedia’s clients.
Orion has more than 20 years of experience overseeing impactful content. After graduating as the top media-theory student from NYU’s School of Journalism, Orion worked as a writer and editor at newsstand and inflight magazines in New York and London. In 2006, he opened the North American creative headquarters for INK, the world’s leading travel media company, where he served as Editorial Director. In 2013, he joined Bangkok-based agency QUO, where he created strategy-led content for numerous global brands and NGOs. Over the past two decades, Orion’s clients have included United Airlines, easyJet, Singapore Airlines, Marriott, Accor, Trax Retail, DFASS Group, Indochina Capital, Hong Leong Bank, Care International, UN agencies, and many, many more. Now, as Head of Editorial for IMMedia Content, he will oversee the production of highly effective content marketing for global powerhouses and evangelize the power of AI-driven media.
Peter Bakker, Managing Director, IMMedia Content says: “We are extremely excited to have Orion join the team. He brings a wealth of experience across various continents, content formats and industries that will help us deliver a tangible ROI for our new and existing clients. They will form the basis for our continued global expansion and assist with the continued development of our new software platform IMMediate.”
Richard Jones, Chief Operating Officer, IMMedia Content added: “As we are about to enter our next level of operations these welcome additions to the team will further boost our regional footprint and enable us to further streamline our operations globally. IMMediate will provide us with the tools to materialise this.”
About IMMedia Content
Launched less than two years ago, IMMedia has established itself as one of Asia-Pac’s leading digital content marketing agencies. IMMedia plans creates and distributes high-quality editorial content for websites, blogs, newsletters and social media platforms.
With an impressive revenue growth over the past year, an ever-growing roster of blue-chip clients, expansions into the US, Europe and other parts of Asia/Pacific (Hong Kong, Malaysia and Australia) and the company’s continued ability to attract the best digital and content marketing talent in the region, makes IMMedia one of the most experienced, dynamic and trusted content marketing partners.
IMMediate is a proprietary SaaS platform that IMMedia Content is developing to help marketers create the best content possible. Our platform will facilitate your content marketing journey by analysing large, complex data sets around your audience needs, assessing content performance and audience engagement, and identifying themes and content formats that should be used in the future. The platform will also function as an efficient and streamlined content workflow management system.