6 important lessons I’ve learned in my working life — and how it’s made me a better content creator

Thirty years ago, I collected my first paycheck from my first job. To mark this milestone, I’m looking back at how the lessons I’ve learned since then have shaped my career as a content creator.  Lesson 1: Know your audience In 1990, aged 13 years old, I landed my first paid job: working during my six weeks of school holidays as a “Christmas casual” at a local mall. I was tasked with selling thousands of Christmas gift packs — think…

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The birth of the IMMediate platform

Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the need to develop their own proprietary content platform to ensure profitability and scale-ability for the business as a whole. IMMedia Content‘s unique operational model is founded on experience and expertise in outsourcing content production through a global network of qualified, independent contributors. The need to streamline operations and workflow formed an ideal setting for the creation of IMMediate: our easy-to-use, customised…

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