data analytic

How to differentiate your content marketing from your competitors

[HEADLINE] How to differentiate your content marketing from your competitors   [BYLINE] Richard Jones   [BODY COPY] Our innovative approach to measuring engagement helps our clients challenge common beliefs about their audiences’ interests and get the most from their content marketing budget. This case study shows how.   For one of our banking clients, IMMedia used our proprietary IMMediate platform to identify SME content preferences across five markets in South East Asia. We started by capturing and classifying engagement levels…

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The birth of the IMMediate platform

Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the need to develop their own proprietary content platform to ensure profitability and scale-ability for the business as a whole. IMMedia Content‘s unique operational model is founded on experience and expertise in outsourcing content production through a global network of qualified, independent contributors. The need to streamline operations and workflow formed an ideal setting for the creation of IMMediate: our easy-to-use, customised…

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