Blog

Why infographics are your friends

There’s a lot to be said for the power of visuals. Using infographics is a great way to spice up your content and simplify complex subjects. And when you use them correctly online, they can also increase user engagement. Creating the best possible infographic When producing an infographic, you first need to answer four key questions: Who is my target audience? What information do I need it to convey – that is, what’s the topic, and what do I want…

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How to avoid content creation burnout: 4 tips to keep ideas fresh

In today’s digital age, we’re constantly hustling to create content that resonates with our target audience. This exercise is not just a ‘good to have’ – it’s absolutely crucial. But knowing there are more content creators in the world than we can wrap our heads around doesn’t make the task easier. In fact, watching brands we’ve set our sights on approach our competitors for marketing advice can overwhelm our nerves and add ginormous amounts of stress. Relevant content is ever-evolving.…

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4 tips for creating compelling financial content

Budget 2020 in Singapore means we’ve just wrapped up an intense week of content creation for some of our clients. That hectic week got us thinking that it might be worthwhile to share some golden rules for creating engaging financial content. The following four pointers can help you create more meaningful financial content and increase brand engagement. And although some of this info may seem intuitive and pedantic, we thought it was well worth a revisit in this age of…

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The birth of the IMMediate platform

Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the need to develop their own proprietary content platform to ensure profitability and scale-ability for the business as a whole. IMMedia Content‘s unique operational model is founded on experience and expertise in outsourcing content production through a global network of qualified, independent contributors. The need to streamline operations and workflow formed an ideal setting for the creation of IMMediate: our easy-to-use, customised…

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How to use AI and ML to improve content marketing

The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion in 2021. According to a 2019 Clevertouch Marketing report, last year, content marketing topped the list of where companies worldwide would be directing their marketing budget in the coming 12 months, ranking above predictive analytics and AI, among others. However, 53 percent of marketers in that same report said they don’t know how to measure their content marketing efforts, and…

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Why good SEO = good content (and vice-versa)

How many people are looking up “pet cremation,” and what does that have to do with getting visitors to your site? It’s Shawn Lim’s job to know. As IMMedia’s SEO expert, he combines research around SEO and content promotion strategy to plan and optimise content for long-term traffic and better engagement. “Signs that your company has bad SEO is when you search for your brand name on the search engines, and you can’t find it!” he says. “If you notice…

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How to make content reporting count

Marketing bosses can be quite demanding when it comes to content performance reports. And they have good reason to be, considering the vast amounts of data that web analytics platforms provide. But just because the plethora of metrics exist, doesn’t mean you need to use all of it. Ensure that the reports you create are true content performance indicators with these tips. Knowing what you want Imagine going to the supermarket without a plan. Chances are you’d end up spending…

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