Blog

What will the world of travel look like post COVID-19?

Now is not the time for the travel sector to play it safe. IMMedia’s MD Peter Bakker shares his thoughts on why tourism operators need to go digital now to ensure their survival in a post-COVID world. For the first time in history close to 90% of the world’s population now lives in countries with travel restrictions. According to the World Economic Forum (WEF), between five and seven years’ worth of industry growth will potentially be lost and over 100…

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With predictive analytics, the future is bright

With all the uncertainty in the world, the desire to know what could happen in the future has never been stronger. Thankfully, predictive analytics – which had already been gaining importance in the content marketer’s toolkit – is on hand and is now essential for helping you mitigate this uncertainty, forecast the future of your content, and find a way forward with confidence. Predictive analytics – defined As our global business environment becomes ever-increasingly data-driven and Big Data continues to…

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Content hygiene in the time of COVID-19

For many, the COVID-19 pandemic feels like – and often is – a time of utter helplessness. If you’re not ‘essential’, you’re at home, doing your best to work (if that’s an option) and to keep you and your families healthy. You’re washing your hands – a lot. Businesses and brands, likewise, are suffering from this sense of helplessness. But as with handwashing, there are things you can do to make sure the brand content you’re producing and sharingwith your…

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No more content dramas in your pyjamas

Despite the recent uncertainties – at IMMedia Content we have developed something new and unique that can help you improve the effectiveness of your global Content Marketing efforts. We see these ‘misty’ times as an opportunity to Maintain, Improve, Scale and Transit (MIST) our business. Amongst the constant scenes of fear and Armageddon, we are proud to have launched the most innovative Content operating platform to date.Welcome: Inside every problem lies an opportunity. IMMediate can help you identify these opportunities…

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IMMediate platform: a practitioner’s perspective

The challenge that marketers have. Marketing as a function is being tasked with becoming more business literate, relevant to the goals of the CEO and to speak the language of finance. At the same time marketers are being required to delivering more, of a higher quality and quicker, but with less resources. Marketing Directors are now having to systematise their teams’ efforts with the adoption of more rigorous processes and automation of effort to raise their levels of professionalism to…

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Is there still ‘unique content’ in the world?

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are ways to create a point of difference even with done-to-death topics. Think of any topic, plug in some keywords into Google and sit back – the sheer volume of content they generate is mind-boggling! For instance, when I Googled ‘5 finance tips for entrepreneurs’ – a fairly innocuous and…

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The present and future of Chinese content marketing

In recent years, China has been a global leader in terms of technological innovation and online infrastructure. Powerful platforms such as WeChat created a vibrant Chinese content market filled with exciting new developments. Chinese netizens are very responsive and passionate to WeChat too. They wake up reading news and updates on WeChat and engaged with friends through WeChat’s sharing features. WeChat’s wide coverage and usability have become an efficient platform where brands engage and communicate with the masses. Companies and…

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A reality check on the state of content marketing in Asia

Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a core ingredient for every marketer in the world. For the past five years this has fuelled a rising demand for content by impatient marketers wanting to get in on the act, as well as a new wave of agencies providing content development and strategic services. As these agencies are now being bought out by the global advertising conglomerates who themselves…

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Some FB and LI reporting hacks

IMMedia Editor Rashida Arsiwala shares some useful data insights for organic content on Facebook and LinkedIn. I’m sharing some insights below that are gained from organic posts on Facebook and LinkedIn. While these will of course vary by client, the idea is to showcase how we can experiment with the available options to try and maximise our engagement on social channels. Facebook 1. Posting time Under FB (Business Manager) page, there’s a tab called “Insights”. When you click in, you…

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Banks have more personal data than anybody, but why don’t they use it in their marketing messages?

With ‘big tech’ looking to take over the finance segment, isn’t it about time banks started to take advantage of the rich customer data they have in order to deliver personalised marketing to consumers – asks IMMedia’s Richard Jones, in advance of his panel discussion on the topic at the Mumbrella Asia Finance Marketing Summit in Singapore on August 29. Your bank actually knows you as well as, if not better, than any technology platform such as Google and Facebook.…

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