Richard Jones

As people, we desire things that we like, things that we want to do, things that we enjoy using, or experiences we want to have. Everyone’s different, so everyone desires different things, at different times of their lives and in different parts of the world. In every profession, people aim to make other people desire what they do, to prefer it versus what their competitors offer. Whether you’re a product designer, a florist, a chef, a realtor, a vet, partner…

By harnessing the power of artificial intelligence and machine learning, we can gather analytics and insights that would be impossible for humans alone to deliver. IMMedia COO Richard Jones explains how. Looking for a new way to map out content opportunities for your business? Enter IMMediate and the Ei metric, a new audience engagement tool to transform content marketing. The beating heart of IMMediate is a key metric — the Engagement Index (Ei) — that is redefining audience measurement. Using a…

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are ways to create a point of difference even with done-to-death topics. Think of any topic, plug in some keywords into Google and sit back – the sheer volume of content they generate is mind-boggling! For instance, when I Googled ‘5 finance tips for entrepreneurs’ – a fairly innocuous and…

Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a core ingredient for every marketer in the world. For the past five years this has fuelled a rising demand for content by impatient marketers wanting to get in on the act, as well as a new wave of agencies providing content development and strategic services. As these agencies are now being bought out by the global advertising conglomerates who themselves…

IMMedia Editor Rashida Arsiwala shares some useful data insights for organic content on Facebook and LinkedIn. I’m sharing some insights below that are gained from organic posts on Facebook and LinkedIn. While these will of course vary by client, the idea is to showcase how we can experiment with the available options to try and maximise our engagement on social channels. Facebook 1. Posting time Under FB (Business Manager) page, there’s a tab called “Insights”. When you click in, you…

With ‘big tech’ looking to take over the finance segment, isn’t it about time banks started to take advantage of the rich customer data they have in order to deliver personalised marketing to consumers – asks IMMedia’s Richard Jones, in advance of his panel discussion on the topic at the Mumbrella Asia Finance Marketing Summit in Singapore on August 29. Your bank actually knows you as well as, if not better, than any technology platform such as Google and Facebook.…

The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion in 2021. According to a 2019 Clevertouch Marketing report, last year, content marketing topped the list of where companies worldwide would be directing their marketing budget in the coming 12 months, ranking above predictive analytics and AI, among others. However, 53 percent of marketers in that same report said they don’t know how to measure their content marketing efforts, and…

How many people are looking up “pet cremation,” and what does that have to do with getting visitors to your site? It’s Shawn Lim’s job to know. As IMMedia’s SEO expert, he combines research around SEO and content promotion strategy to plan and optimise content for long-term traffic and better engagement. “Signs that your company has bad SEO is when you search for your brand name on the search engines, and you can’t find it!” he says. “If you notice…