Introducing the “Desire Ratio”: the secret to unlocking engagement in content marketing
As people, we desire things that we like, things that we want to do, things that we enjoy using, or experiences we want to have. Everyone’s different, so everyone desires different things, at different times of their lives and in different parts of the world. In every profession, people aim to make other people desire what they do, to prefer it versus what their competitors offer. Whether you’re a product designer, a florist, a chef, a realtor, a vet, partner…