Richard Jones

Introducing the “Desire Ratio”: the secret to unlocking engagement in content marketing

As people, we desire things that we like, things that we want to do, things that we enjoy using, or experiences we want to have. Everyone’s different, so everyone desires different things, at different times of their lives and in different parts of the world. In every profession, people aim to make other people desire what they do, to prefer it versus what their competitors offer. Whether you’re a product designer, a florist, a chef, a realtor, a vet, partner…

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How to differentiate your content marketing from your competitors

[HEADLINE] How to differentiate your content marketing from your competitors   [BYLINE] Richard Jones   [BODY COPY] Our innovative approach to measuring engagement helps our clients challenge common beliefs about their audiences’ interests and get the most from their content marketing budget. This case study shows how.   For one of our banking clients, IMMedia used our proprietary IMMediate platform to identify SME content preferences across five markets in South East Asia. We started by capturing and classifying engagement levels…

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Introducing a new Engagement Index that will redefine audience metrics.

By harnessing the power of artificial intelligence and machine learning, we can gather analytics and insights that would be impossible for humans alone to deliver. IMMedia COO Richard Jones explains how. Looking for a new way to map out content opportunities for your business? Enter IMMediate and the Ei metric, a new audience engagement tool to transform content marketing. The beating heart of IMMediate is a key metric — the Engagement Index (Ei) — that is redefining audience measurement. Using a…

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Is there still ‘unique content’ in the world?

While content was once touted as the silver bullet that would break through advertising noise, content clutter has itself become a matter of concern to marketers and brands. Thankfully, there are ways to create a point of difference even with done-to-death topics. Think of any topic, plug in some keywords into Google and sit back – the sheer volume of content they generate is mind-boggling! For instance, when I Googled ‘5 finance tips for entrepreneurs’ – a fairly innocuous and…

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A reality check on the state of content marketing in Asia

Although Content Marketing has been around for more than 150 years, the more recent digital age has made it a core ingredient for every marketer in the world. For the past five years this has fuelled a rising demand for content by impatient marketers wanting to get in on the act, as well as a new wave of agencies providing content development and strategic services. As these agencies are now being bought out by the global advertising conglomerates who themselves…

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Some FB and LI reporting hacks

IMMedia Editor Rashida Arsiwala shares some useful data insights for organic content on Facebook and LinkedIn. I’m sharing some insights below that are gained from organic posts on Facebook and LinkedIn. While these will of course vary by client, the idea is to showcase how we can experiment with the available options to try and maximise our engagement on social channels. Facebook 1. Posting time Under FB (Business Manager) page, there’s a tab called “Insights”. When you click in, you…

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Banks have more personal data than anybody, but why don’t they use it in their marketing messages?

With ‘big tech’ looking to take over the finance segment, isn’t it about time banks started to take advantage of the rich customer data they have in order to deliver personalised marketing to consumers – asks IMMedia’s Richard Jones, in advance of his panel discussion on the topic at the Mumbrella Asia Finance Marketing Summit in Singapore on August 29. Your bank actually knows you as well as, if not better, than any technology platform such as Google and Facebook.…

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The birth of the IMMediate platform

Following the March 2018 launch of IMMedia Content by Peter Bakker and Richard Jones, our two founders quickly identified the need to develop their own proprietary content platform to ensure profitability and scale-ability for the business as a whole. IMMedia Content‘s unique operational model is founded on experience and expertise in outsourcing content production through a global network of qualified, independent contributors. The need to streamline operations and workflow formed an ideal setting for the creation of IMMediate: our easy-to-use, customised…

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How to use AI and ML to improve content marketing

The global content marketing industry is slated to grow by 111 percent, from US$196 billion in 2017 to US$413 billion in 2021. According to a 2019 Clevertouch Marketing report, last year, content marketing topped the list of where companies worldwide would be directing their marketing budget in the coming 12 months, ranking above predictive analytics and AI, among others. However, 53 percent of marketers in that same report said they don’t know how to measure their content marketing efforts, and…

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Why good SEO = good content (and vice-versa)

How many people are looking up “pet cremation,” and what does that have to do with getting visitors to your site? It’s Shawn Lim’s job to know. As IMMedia’s SEO expert, he combines research around SEO and content promotion strategy to plan and optimise content for long-term traffic and better engagement. “Signs that your company has bad SEO is when you search for your brand name on the search engines, and you can’t find it!” he says. “If you notice…

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