Radhika Puri

Last year was about the pandemic and themes focused on ‘resilience’ and ‘business models that needed to pivot’ popped up in our content across clients and verticals. What will this year be about? Well, if you believe Pinterest, charcuterie boards, home cooking and ritual baths will be the rage on the platform in 2021. But for our B2B clients (no cheese and wine clients sadly on our list), here are themes we expect that will resonate and be useful to…

Let’s get this out of the way up front; white papers and e-books — not the same thing. Well, not entirely. Some elements are similar and overlap in both structure and design. The terms for the two content formats are used interchangeably often, especially by clients, who often have an idea in mind and care less about terminology and more about getting a piece of content that delivers. Rightly so! But as content marketers, we need to keep the differences…

In a previous blog, I wrote about the many hats that a content editor wears. Content editors double up as project managers and that role entail many tasks, such as ideation, reviewing copy, writing editorial briefs. But at the beginning of every project is answering the question — who is your customer? Buyer persons are incredibly crucial for effective content marketing. What is content marketing, after all? Simply, it is delivering the right message to the right targeted audience. There…

Editors are generally meant to, well, edit. As editors, we are wordsmiths. We clean-up language, check facts and ensure that the written words all flow together in a typo-free, grammatically correct, coherent narrative.   But in my current role as content editor for IMMedia, there’s that and so much more! Beyond copy editing, my role focuses primarily on project management, and in particular nurturing long-term relationships with clients and contributors. My list of tasks is diverse: crafting editorial briefs, creating…

Data storytelling is the art of transforming statistical information into a narrative to provide interesting and valuable insights. By taking a series of numbers and presenting it in a visual format, you will be able to get your communication across to your target audience more effectively. Let’s illustrate this argument through a simple example through some data visuals created for a client, Trax Retail. The following paragraph explains the loss in retail shelf space for a consumer product company.  “From…