Peter Bakker

IMMedia secures series A-funding for its revolutionary content software platform IMMediate

Singapore/Melbourne/Hobart January 18th, 2021 – Singapore and Australia based content marketing agency IMMedia is proud to announce it has secured a series A round of financing in partnership with Saxby Capital and Intuitive Australia. The new investors will join IMMedia’s founders to form a new holding company – IMMedia Holdings – which will become the parent company for both IMMedia Content and IMMediate, the game changing Ai / ML-driven MarTech platform that enables all businesses to join the digital revolution,…

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Where will we go in 2021?

Peter Bakker, Managing Director and Partner Empathy and essenceWhile many of us will try and erase the year 2020, it has deeply affected the world around us. It has stirred our human psyche and (re) ignited our more empathic qualities. This has also affected the way in which we create content — it has evolved to become more inclusive and empathetic to the audience(s) we are aiming to reach. And although some companies have greatly benefited from the economic transformation…

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Is SEO the COVID of your digital strategy?

Search Engine Optimisation (SEO) is often considered an expensive necessity that most brands and businesses know too little about. As is the case with COVID-19, SEO is a familiar concept that is widely spoken of but lacking general understanding. This incomprehension has contributed to a thriving SEO support industry, but it has equally contributed to a significant amount of fraudulent exploitation. How do brands know their SEO agency is providing them with relevant and accurate services? The simple answer is…

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How has COVID affected the client-agency relationship?

As Lenin once said, “there are decades where nothing happens and there are weeks when decades happen”. As the recent COVID-19 challenges are reshaping all of our personal and work relationships it is time to wake up before our personal relationships start to deteriorate and our working environment becomes a zombie-infected corporate landscape that will significantly slow a potential economic recovery. The pandemic has led governments to prolong the life of many undeserving companies. Keeping this in balance will be…

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The transformation of “global vs local” content marketing in the time of COVID

As the pressures on “strategic autonomy” increases all around us, do we need to revisit the “think Global act Local” approach to our Content Marketing efforts? IMMedia’s MD Peter Bakker says a digital re-think is needed on how we produce, distribute and customise our efforts — and maximise its returns. Despite the digital tsunami brought on by Covid-19, marketing budgets are under scrutiny now, more than ever before. While the Content Marketing industry is still expected to grow during 2020,…

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What will the world of travel look like post COVID-19?

Now is not the time for the travel sector to play it safe. IMMedia’s MD Peter Bakker shares his thoughts on why tourism operators need to go digital now to ensure their survival in a post-COVID world. For the first time in history close to 90% of the world’s population now lives in countries with travel restrictions. According to the World Economic Forum (WEF), between five and seven years’ worth of industry growth will potentially be lost and over 100…

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No more content dramas in your pyjamas

Despite the recent uncertainties – at IMMedia Content we have developed something new and unique that can help you improve the effectiveness of your global Content Marketing efforts. We see these ‘misty’ times as an opportunity to Maintain, Improve, Scale and Transit (MIST) our business. Amongst the constant scenes of fear and Armageddon, we are proud to have launched the most innovative Content operating platform to date.Welcome: Inside every problem lies an opportunity. IMMediate can help you identify these opportunities…

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The present and future of Chinese content marketing

In recent years, China has been a global leader in terms of technological innovation and online infrastructure. Powerful platforms such as WeChat created a vibrant Chinese content market filled with exciting new developments. Chinese netizens are very responsive and passionate to WeChat too. They wake up reading news and updates on WeChat and engaged with friends through WeChat’s sharing features. WeChat’s wide coverage and usability have become an efficient platform where brands engage and communicate with the masses. Companies and…

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