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What content marketing lessons can we learn from our own media diets?

To be a content creator, it certainly helps to be an avid content consumer. As such, we’re looking at what content the IMMedia team consumes on a regular basis. How has our media diet changed during COVID? What do we consume regularly? And what content marketing lessons can we learn when we think as a consumer and not just as a creator? Mary Weaver, Head of Editorial Describe your media diet. What do you consume regularly? I’m a content junkie!…

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IMMediate platform: a practitioner’s perspective

The challenge that marketers have. Marketing as a function is being tasked with becoming more business literate, relevant to the goals of the CEO and to speak the language of finance. At the same time marketers are being required to delivering more, of a higher quality and quicker, but with less resources. Marketing Directors are now having to systematise their teams’ efforts with the adoption of more rigorous processes and automation of effort to raise their levels of professionalism to…

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