IMMediate is a scalable AI and ML-driven content marketing platform that creates new audience engagement metrics with actionable recommendations and predictions to increase the effectiveness of content across multiple complex markets, IMMediate delivers maximum audience engagement, conversions, leads and long-term ROI.
HOW AI CAN MAXIMISE YOUR MARKETING INVESTMENT
IMMediate uses proprietary AI and ML algorithms to collect and analyse huge sets of data from websites and forums across the globe to understand optimum content topics, formats and messaging styles that engage with your target audience
From this data, AI and ML tech enables the platform to create new Audience Engagement Metrics that will revolutionise how you create and manage content.
GAIN COMPETITIVE ADVANTAGE
IMMediate benchmarks your engagement versus your competitors’ and identifies competitor strategy. From this, it recommends the best content topics, formats and messaging styles to ensure you differentiate versus your competition.
IDENTIFY WIDER AUDIENCE AFFINITIES
By analysing content across wider, complete content landscapes, IMMediate identifies what really drives audience engagement and recommends the content you should create to truly stand out
PREDICT FUTURE TRENDS, BE THE FIRST MOVER
IMMediate predicts future audience engagement trends and competitor strategies, recommending the best content topics and formats that will increase engagement, conversions and leads to maximise long-term ROI from your content
LOCALLY, REGIONALLY AND GLOBALLY
As a scalable SaaS solution, IMMediate provides instant real-time insights, recommendations and predictions at local market, regional and global scales. Ensuring you create and curate the most engaging content possible.
This wouldn’t be possible without the use of AI and ML
The Content Marketing Institute, like us, predicts that great Mar-tech will increasingly help marketers in the future ensure their content engages with target audiences.
Check out their view in this short video;
As a technology partner with Amazon Web Services, the IMMediate platform is a secure, cloud-based SaaS solution that’s both scalable and affordable.
From simple inputs, our complex algorithms harvest, analyse and interpret huge data sets to understand the strategy of competitors and recommend the optimum content you need to ensure your content engages with your target audience.
IMMediate simplifies our complicated world of content
“Marketing has evolved beyond big data.
The urgent need is for better data,more accurate and
more closely connected data,for better insights and business outcomes”
Content Marketing Institute, 2019
An end-to-end, multi-country workflow management system, IMMediate’s algorithms identify audience and competitor trends across multiple markets, languages and channels to help manage content creation, while ensuring it’s relevant, accurate, and rewarding.
Delivering maximum audience engagement, leads, conversions and ROI from content marketing
“Marketers who don’t use ML are missing out
on leveraging their data for better product
development, service development, customer retention, and
Source: MIT Technology Review, 2019.
Marketers everywhere are realising that having the right data is essential; the tech behind IMMediate produces actionable insights to better understand customers’ needs and how to engage with them
Easy to use, IMMediate’s technology consistently analyses huge data sets from the web to predict trends and make actionable recommendations
The magic of AI is in its ability to improve over time to generate the optimum data-backed insights and recommendations. IMMediate is constantly evolving, reducing time, effort and resources.
Delivering optimum content solutions across multiple markets, languages and formats; a seamless and efficient workflow system that can impact multiple users within your business.
Now imagine all this applied to the world of content marketing. Suddenly, you have access to a platform that is able to read, analyse and recommend content far better than humans, so your team is best equipped to focus on other import activities such as ideation and client relations.
It’s time to redefine your approach to content marketing and make IMMediate a member of your team!
- Increased engagement, lead generation, conversions through data-driven ideation, actionable recommendations and accurate prediction across multiple markets
- Competitive advantage as you will see competitor strategies and future audience trends
- Maximise ROI, benchmarked across complex markets and audiences
- Improved workflow with streamlined, efficient content creation, publishing, analysis, optimisation
As content marketing professionals, we understand that different people want different things; from brand development and growth, to the continued success of your marketing agency, to increased respect and demand for the success that great content marketing can bring.
To help, summarised below are what we think the benefits are that the IMMediate Platform can deliver:
Benefits to Brands
- Data-driven ideation that resonates with your target audience
- Global, regional and local level audience insights ensure content is relevant across multiple-markets
- Identify your competitor’s content strategy, predict their next-steps so you are always ahead
- Real-time visibility over content performance, competitor activity, market benchmarking
- Create content that is differentiated so you lead conversations rather than following trends
- Improved workflow management that allows the client to track KPI’s and content performance across multiple markets
- An easy-to-view dashboard that gives a clear view of entire marketing campaigns
Benefits to Agency Partners
- Create a new revenue stream from existing clients
- A new value-add service to your portfolio to help win new clients and tenders
- Real-time monitoring of clients’ marketing campaigns
- Predictive element creates a comprehensive brand amplification plan
- Better understand the evolving preferences of audiences across multiple markets
- Create content strategies backed by actionable, data-driven insights
- Identify shifts in audience affinities and interests, to better repurpose and localise content across multiple markets
- Better sharing of performance / benchmarking and optimization recommendations across disparate internal and client teams
Benefits to the Content Marketing Industry
- Demonstrate the value of content marketing and ROI delivered to key business teams: brand, product, sales, finance, the C-Suite
- Make content marketing central to your businesses’ decision-making and multi-market strategy development
- Predict future trends and opportunities: content marketing influences brand development, marketing campaigns and product development
- Reduce online clutter and deliver clearer, more relevant messages to audiences worldwide
Download our pdf to understand how the IMMediate platform’s AI and ML capabilities can help redefine your content marketing.
Contact us to discuss how IMMediate can help redefine your content marketing by maximising engagement, lead gen, conversion and ROI.